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New!! Rain Gear

The Leader in casual sportswear celebrating the coastal lifestyle and the marine environment

AFTCO Bluewater sportswear consists of four separate and unique labels that, when combined, make up a marine theme sportswear line second to none. Those four labels are our own Aftco Bluewater label, and licenses from the International Game Fish Association (IGFA), Guy Harvey, and Wyland.

Their carefully selected fabrics and inspired designs reflect the casual coastal lifestyle, appealing not only to those who live that lifestyle year-round, but also to those who vacation at the shore and take home fond memories of good times. They are a company of people whose lives are actively involved in the ocean and with the creatures that live within it. The fresh new looks of their four labels offer a creative alternative to the “common” Hawaiian shirt by emphasizing color and a fun spirit that is so popular today, with an alluring theme to which people all over the world can easily relate

Aftco Bluewater is a division of the American Fishing Tackle Company (Aftco). Their Aftco fishing short  launched them  into the sportswear business and is now the world’s most functional, durable, and best-known fisherman’s short.